One of our favorite customers said it best when he stated; “There’s only 3 kinds of
coffee retailers that shouldn’t be roasting, those who haven’t heard of Monster, those
who try but for some real reason can’t, and..........Fools! Since we’ve pioneered the
concept & worked out all painstaking little bugs here in Washington at our own successful coffee
bars, it’s a piece of cake for others to roast! It’s amazing how many hurdles we had to overcome to
make this thing simple. Now there’s really nothing to it and we’re working hard to get the word out.
We have all the solutions for common problems fellow coffee retailers face (even lack of money) but
sadly, we can’t do anything for those who don’t help themselves. At any rate, kudos to you for
making it this far! You’re on the right track! In case you haven’t thought of them already, here are
just a few great reasons to roast your own ultra premium specialty coffee!
1. Fresher, Better Tasting Coffee: Fresher coffee is better coffee & no one can deny it. Most
drip blends are excellent straight out of the roaster and espresso blends are at their peak flavor 48-
72 hours after roasting. It’s very important to serve your coffee when it’s at it’s best! After 72 hours
all coffee begins to lose it’s flavor and after just 4 or 5 days, starts to become stale, plummeting
down an unstoppable path to becoming rancid and sometimes even putrid. Our automatic, non
inventorying bin system insures that your coffee will forever be served at it’s absolute, peak flavor.
There’s no bagging or rotating of product to be concerned about. We’ll show you how to roast &
use your coffee more consistently than anyone ever thought possible.
2. Better Beans = Better Flavor. Here’s another easy one that everyone agrees with. In order
to serve the best roasted coffee, you need to start with the best green coffee. We seriously
endeavor to provide only the highest grade green coffee available on today’s market and our
supplier Carvaci’ makes it easy. Green coffee comes from all over the world in many various types
and qualities. Of all the coffee beans grown today, only 10% are superior enough to earn the
“CLASS 1 SPECIALTY GRADE” rating and among those only about half are from the right crops and
of adequate size to meet our qualifications. In fact, we’re buying the top 5% of the world’s coffee so
you’ll only find the best of the best being distributed by Monster from Carvaci’. Coffee grades really
matter & once you’ve had the best, it’s easy to both see & taste the difference!
3. Better Consistency & Higher Quality Control: With all human elements removed, our
highly automated fluid bed roasting process provides cleaner, better tasting coffee with the same
roast levels regardless of the operator or environment, day to day, week to week and month to
month. You’ll never see a mass roaster come any where close to such a level of consistency. It’s
nearly impossible for them to control the environment when doing larger 20, 100, 250 or even 1000lb
roasts reliant on sight and smell techniques. Said duties are carried out by master roasters (a.k.a.
humans). For them, a quick mistake of just a few seconds or a couple degrees makes a huge
difference in what you end up serving. At any rate, if you’re concerned about quality & consistency,
our bullet proof roasting process will exceed your expectations.
4. Extreme Cost Savings of Green vs. Roasted: Serving better/fresher coffee is wonderful.
Serving better/fresher coffee for a fraction of the price is AWESOME! Helping others do just that is
what we’re all about. If you could use an extra 10, 20 or even 50 thousand dollars in your bank
account this year you’re looking in the right place! Most never even realize it’s hiding in their pre-
roasted coffee wholesaler’s pockets. At any rate, we’ll show you how to put your hard earned
money back in your hands where it rightfully belongs.
5. New Profits from Roasted Bean Sales: Your customers will see and smell the roasting
process and get excited with immediate interest in your roasting system. You and your employees
will be able to use all the theatre it creates as a tool to excite & educate your customers about the
joy of roasting and drinking truly fresh coffee. Inevitably, many will want to purchase your freshly
roasted whole bean coffee to enjoy at home and you can sell it for less than your non-roasting
competitors! Most of our customers sell their roasted coffee for $5 to $6/lb. It’s a great deal for
everyone! This creates a whole new profit center and additional repeat business from something
that requires virtually no additional time or energy. We challenge anyone to find a single thing that
can help any retail coffee business’s bottom line or growth potential more than roasting!
6. Uncomplicated Production: Our system is lightning quick and stupid simple for good
reasons. Owners and managers should not plan on any involvement whatsoever (except for fun).
It’s totally designed to be operated 100% by everyday employees. After a few minutes training
(literally), employees will spend about 30 seconds per roast during those little lulls throughout the
day. Everyone loves doing the roasting. We’ve found that it becomes sort of addicting for all the
employees. It’s a fun, methodic part of their shifts that gives instant results and gratification from
the pride they find in roasting what they serve. We’ve never heard of a single instance from any of
our customers having problems with employees keeping the coffee stocked, even in the busiest of
stores. Keeping up to 200lbs/per week of coffee stocked is easy with just one roaster!
7. Simple, Fool Proof Inventory: Your employees will roast the coffee as they need it instead of
doing inventory or sometimes guessing what to order. Monster will keep you stocked with about
25% extra at all times. Say good bye permanently to time sucking weekly inventory with seasonal
fluctuations & ordering mistakes! Employees will never order too much coffee or mess up in
rotating the bags causing it to become stale. Also they’ll never order too little creating those panic
ridden emergency deliveries! And of course since there’s only one monthly delivery to receive and
one invoice to deal with owners and managers don’t have to work as hard either! If you’re like most
busy business people, you like to keep it simple when possible. It’s a beautiful thing!
Fresher, Better,
Tasting coffee is
wonderful! Fresher,
better tasting coffee
for a fraction of the
price is AWESOME!
Of all the coffee
beans grown today,
only 10% are superior
enough to earn the
“CLASS 1 SPECIALTY
GRADE”. It makes a
difference you can
see & Taste!
If you’re looking for
highly consistent
quality, you need not
look any further. Not
even the best master
roaster can come
close.
If you’d enjoy an extra
10, 20 or 50 thousand
dollars this year,
you’ll find it in your
wholesale roaster’s
pockets.
You can make a lot of
additional money
selling your freshly
roasted whole bean
coffee to the public!
It’s quick and simple
designed for everyday
employees. Owners
and managers don’t
need to have anything
to do with roasting.
(Unless it’s for some
“Kona“ to take home)
No more weekly
inventory, deliveries,
invoices or problems
with running out of
coffee.